Spreadable media- Monty and friends

A project I’m currently involved in is spreadable media, were I have to create several artifacts that could possibly spread over the Internet.

My first attempt is a realistic view at Antarctic wildlife and the cruel nature of hunting. To expose this video I decided to play on the exposure of the recent ‘Monty the penguin’ John Lewis advert; which is currently trending world wide on youtube and over UK terrestrial television. Although this isn’t a parody of the advert, it uses similar, key features, such as the use of penguins and song to prompt a comparison from the advert to reality; hopefully leading to further exposure of a genuine issue.

Throughout the next few weeks I will analyze the videos progress, but counting its view on youtube and tweets or re-tweets on twitter.

Why not take a look:

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