My second attempt at a spreadable artefact is another video: Black Friday 2014, Downfall Parody. Using the Jonah Berger’s exhibit of ‘STEPPS’, I have concentrated on Triggers, Public and Social currency as elements to prompt audience participation and distribution. These elements are purposely atypical of the first video, to distinguish how a serious film is contemplated in comparison to a humorous work.
Take a look at the short film, see what you think, and by all means, feel free to share it 😉
Here is a break-down of the ‘STEPPS’ I have chosen and why:
Social Currency– The whole idea of incorporating the social currency aspect of my artefact is to feel part of the ‘downfall’ trend, which is currently operating in social media.
Trigger– Black Friday is the trigger for this video, although this event is only annual, its media coverage has increased over recent years. An addition point to make is that Friday is another trigger within itself, and peaks of searches for Friday on the actual day, could possible assist with exposure.
Google Trends can help expose popular content; here is an example of the day in which the search for ‘Friday’ is popular:
Courtesy of Google Trends.
Public– The Downfall scene is a well-know and exploited video, many YouTube audiences look solely for Downfall clips as there are numerous comical themes and topics to pick from; this converts the Downfall clip to somewhat of a consumer product.